Samples

Project deliverables come in various forms – from platform speeches to customised workshops
and from blog content to leave behind reports.
Often this material is client confidential, but here are some samples that are in the public domain.
Association of Medical Research Charities (AMRC): “On The Front Foot: A Blueprint for Change in the Medical Research Charity Sector”

Published in 2017, this practical report summarises the findings from roughly 30 interviews with the CEOs and Chief Research Directors of Britain’s biggest medical research charities. 

The CEO of AMRC, Aisling Burnand (MBE),
generously wrote the following:

“AMRC commissioned Chris to undertake future scanning research and analysis with external stakeholders and our members. His work resulted in excellent strategic insights and perception-changing understanding of our sector. Through Chris’ probing methodology and analysis, we and our members have gained a greater grasp of the challenges and opportunities ahead for the sector and how organisations are adapting in response – this has been well-received by leaders in our community.”

Jones Lang LaSalle (JLL): “Retail 2020: Change is Coming. Are You Ready?”

Very dated now as my foresight for retail by 2020 was made back in 2010. However, I’m very proud of my forecasting in these 8 mini-reports as many of my predictions have come to pass. What looks tame in retrospect was prescient at the time.

[When you click on the link, scroll down to the 8 chapters
and take a browse].

Back in 2010, I made a series of talking head clips to reveal key findings from my Retail, 2020 analysis and reporting. The insights were prescient, since my predictions have largely become reality!
Nicholas Hall: “Consumer Trends in Health, 2013-2020: Delivering Sustainable OTC Growth via
Global Consumer Insight”

I threw the kitchen sink at this one with sections on social and consumption trends, health trends and segments and growth opportunities and 15 challenger strategies. It amounts to 158 pages of dense analysis and practical recommendations to exploit the changing healthcare marketplace.

 

[Download coming soon…]

Motivaction: “Riding the Next Wave of Globalisation: Five Challenges Multinationals Face in Developing Markets”

My former Dutch colleagues asked me to co-author a report using consumer insights coming from their ‘Glocalities’ global database. Combined with my observations working in offices around the world for the likes of L’Oréal, Merck and Jones Lang LaSalle, we came up with this rulebook
for multinational success.

[You will be asked to fill out a non-binding form to access this report from Motivaction, as holders of the intellectual rights].

Chris Middleton and Tim Drake: “You Can Be As Young As You Think: Six Steps to Staying Younger
and Feeling Sharper”

Coming at life from a different angle and adopting a more folksy tone, our book challenges everyone to remain relevant and up for life. An ageing population and accelerating change is an explosive combination and means, quite simply, that many could find themselves cast adrift from society.

The book explains this phenomenon and gives six very pragmatic ways to live a life full of fun, fascination and fulfilment. This one you are going to have to buy!